It all started with a gifted ice cream machine. Gav began to make ice cream in the kitchen in 1999. One day while serving some home-made ice-cream (a common occurrence), Gav said, "If I ever had a shop, it would be an ice cream shop and it would somehow help the fight against trafficking. You know, for social justice." As the children guzzled the ice cream, Sally immediately responded, “oooooh, we could call it Just-Ice!" Our hearts skipped a beat and the dream was born.

Then in 2007 Sal heard a guy talk about women and girls being trafficked and treated in the most sickening and degrading ways. We were never the same again. This guy was Ben Cooley who went on to found the charity Hope For Justice the following year. Gav has also long followed the horrors of children being weaponised and used in conflict, so the perfect storm of factors gave birth to our amazing dream of Just-Ice.

From there we have only grown!

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